Distance runner, backpacker, entrepreneur, leader, father, philanthropist – Phil Knight is, or has been, all of these, and his memoir Shoe Dog offers an honest and insightful depiction of his journey from college graduate to CEO of Nike. It’s the personal, human story of a man who’s deeply driven, plagued by doubts but utterly determined not to lose. It’s a potted history of one of the most famous brands in the world, from humble beginnings to vast multinational. It’s a fascinating journey through mid to late twentieth century America, and an inspiring (if occasionally terrifying) demonstration of how a business can maintain its values through thick and thin.
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