You might never have heard of John Hegarty or his advertising agency, Bartle Bogle Hegarty (BBH), but unless you’ve been living in a cave your entire life you will have come across at least some of the work he’s been involved in. Vorsprung durch Technik? That was him. Levi’s adverts such as the guy dancing in his boxers in the launderette, or Flat Eric? Him too. He has sustained a creative career over an incredible four decades, and in Hegarty on Creativity he attempts to distil some of his philosophy regarding creativity and the creative process.
