While Ed Catmull may not be a household name, chances are most of us will be familiar with the companies he runs. As co-founder of Pixar and president of both Pixar and Disney he provides the leadership for two of the most exciting, inspirational companies that exist today and is uniquely placed to give an insider’s insight into how these creative powerhouses tick. Creativity, Inc. draws upon his experiences with both of these companies to provide a fascinating, thought-provoking read that’s equal parts autobiography, history of Pixar and management bible.
